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Are you confident with a needle but hesitant when it comes to incorporating massage and luxury into your clinical treatments?


Does retail feel awkward - like you're pushing products rather than guiding clients, so you avoid the conversation altogether?


What if you could refine your touch, enhance your treatments, and authentically increase your revenue, without feeling like you’re “selling”?


Most aesthetic professionals focus solely on delivering excellence through procedures, the true key to client retention and business growth lies in the entire client journey.

Join us in London on 30th June for an Exclusive Masterclass!

Elevate Your Aesthetic Practice: Increase Revenue & Client Retention with Proven Techniques.


What if a few simple yet powerful steps could add an extra £36,000 to your annual revenue, while increasing client retention?

When most aesthetic practices focus solely on clinical treatments imagine feeling confident integrating luxury into every step of the client journey.


Elevate Your Aesthetic Practice is a hands-on masterclass designed specifically for medical professionals who want to refine their touch, enhance their treatments, and master effortless, authentic retail.


The Skin&Soul Academy and Ai Beauty Consultancy have joined forces to bring you an experience like no other. You’ll learn how to deliver exceptional treatments that leave a lasting impression while integrating high-level retail strategies that feel natural, ethical, and effective.


This is your opportunity to blend clinical excellence with a luxury experience—without compromising your medical expertise.

Secure your spot now and start transforming your client experience, revenue, and retention.

What Truly Builds A Thriving Business?

The cornerstone of a successful aesthetic practice lies in delivering exceptional service that leaves a lasting impression. It’s about creating a client journey that combines expert therapy techniques with meaningful retail recommendations, ensuring every client feels valued and supported. This approach not only builds immediate sales but also establishes a foundation for long-term growth and client loyalty.

What You’ll Gain

  • Confidence in Craft and Business Growth: Elevate your practice by mastering the art of creating a seamless, luxurious experience that keeps clients returning.

  • Retail Mastery for Lasting Impact: Learn how to naturally integrate product recommendations. Just one small change could increase your annual revenue by £36,000!

  • A Client Focused Journey: Understand how to craft memorable, results-driven
    experiences that inspire loyalty and create lasting relationships.

  • Tools for Personal and Professional Development: Empower yourself to grow as a practitioner while enhancing your business’s success.

Key Highlights

  • Enhance your treatments: Learn advanced yet approachable cleansing and massage techniques that elevate the luxury of your services without adding extra time.

  • Building Sales Through Connection: Shift from "selling" to authentic conversations that guide clients toward products tailored to their needs.

  • Luxury Meets Strategy: Learn how to balance clinical excellence with a personalised, luxurious client journey.

  • A Long-Term Vision: Discover strategies to ensure your retail and service approach builds a thriving business not just for today, but for years to come.

READY To Join Us?

The Details....

Date: 30th June 2025

⏰ Time: 9:30 AM – 5:00PM

📍Location: AlumierMD, 92 Leonard Street, Shoreditch, London. EC2A 4RH

🎟️ Price: £395 - Includes lunch and a certificate of attendance

Joanne Serrant, Skin&Soul Founder

An award-winning Advanced Facialist, speaker, and creator of The Skin&Soul Academy, Joanne Serrant is a visionary in facial massage and skincare. At The Skin&Soul Academy, she empowers skin professionals to deliver results-driven treatments from the heart, transforming clients inside and out through her signature techniques.

With over 30 years of experience in the beauty industry, Joanne has devoted her career to excellence in skincare and massage therapy. She operates a specialist skin and massage clinic in Berkshire while training therapists through Skin&Soul Academy workshops and 1:1 mentoring programs.


Joanne’s expertise has also supported global brand Neom in treatment and spa development, with training implemented at renowned spas such as Rockliffe Hall, Foxhills, and the Hilton group.

Arif Isikgun, Retail Excellence Specialist

Founder of Ai Beauty Consultancy, Arif is a global expert in retail excellence with extensive experience in luxury retail, including Harrods, Selfridges, and Aman Hotel Group spas. With deep expertise in retail strategies and client psychology, strategic educational programs have shaped the success of beauty brands worldwide, driving sustainable sales growth authentically.


Arif has launched initiatives across 536 stores in the UK, USA and Asia. His innovative training methods, rooted in storytelling and empowerment, have transformed sales performance in stores, spas, salons and clinics and revolutionised retail education.


A co-author of the Amazon Best Seller Leading from the Heart, Arif is a sought-after speaker and TV guest, further cementing his status as a thought leader in the industry.

Who Should Attend?

Medical aesthetic professionals transitioning to private practice who want to feel more confident in the art of touch and luxury retail.

Practitioners eager to deliver memorable, results-driven experiences by implementing a more holistic client journey.

Skin Professionals looking to boost their revenue and increase profitability with advanced sales techniques and client retention.

Why This Workshop Is A Must

  • Hands-On Mastery: Perfect your techniques in an interactive, peer-led environment, ensuring confidence in every touch.

  • Memorable Client Experiences: Learn to deliver treatments that leave a lasting impact, creating loyalty for your business.

  • Boost Your Clinics Bottom Line: Sell just 3 £50 products per day and increase your revenue by £36,000 per team member!

  • Future-Proof Your Practice: Build a business designed for longevity, with strategies that ensure continued growth and success.

Event Schedule

9.30 AM: WELCOME AND REGISTRATION

Enjoy coffee, tea, and networking as we kick off the day with an overview of what’s to come.

SESSION 1: RETAIL MASTERY WITH ARIF

  • Dive into the art of conversational sales.

  • Learn advanced retail techniques, including storytelling and authentic client engagement.

  • Participate in interactive group exercises to practice strategies tailored to your aesthetic clients.

12:30 PM – 1:30 PM: LUNCH

Enjoy a delicious lunch and connect with fellow professionals.

SESSION 2: HOLISTIC TOUCH WITH JOANNE

  • Master the basics of therapeutic touch, connection, cleansing, and simple massage techniques.

  • Discover how to incorporate holistic elements into treatments for a luxurious client experience without adding extra time.

  • Work on peers, giving and receiving facials to refine your skills and experience the results firsthand.

4PM: WRAP UP & Q&A

Reflect on the day’s learnings. Ask any questions and discuss how to implement these skills in your practice.

4:30 PM: CERTIFICATES & NETWORKING

Receive a certificate of attendance to showcase your new skills. Network with your peers and trainers to build lasting professional connections.

Spaces are limited, don’t miss this opportunity to elevate your practice and build a thriving, memorable business.

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